Domestic Trade, Cooperatives and Consumerism Minister Datuk Hamzah Zainuddin (centre) at the unveiling of the ‘Product Transformation’ logo at Sri Pentas Bandar Utama. With him are KPDNKK Secretary General, Datuk Seri Jamil Salleh (right) and Johan Ishak, chief executive officer of Media Prima Television Networks. Pix by Zunnur Al Shafiq

KUALA LUMPUR: The Domestic Trade, Cooperatives and Consumerism Ministry today unveiled the ‘Product Transformation’ logo to help small medium enterprises (SME) products' entry into hypermarkets.

Its minister Datuk Hamzah Zainuddin said by having the new logo on their products, it shows that the products have met all the ministry's requirements.

"Although there are many SME products available, not all are able to enter the hypermarkets nationwide.

"By having the ‘Product Transformation’ logo along with the 'Buatan Malaysia' (Made in Malaysia) logo, more SME products can enter hypermarkets because of their good quality," he told reporters after closing the 'Citarasa Malaysia Programme' (PCM) here at Sri Pentas, Bandar Utama today.

Earlier, Hamzah appeared on TV3's 'Malaysia Hari Ini' programme.

Hamzah said the new logo is also aimed at curbing the misuse of the 'Buatan Malaysia' logo.

"There were cases where the logos were used on low-quality products."

Hamzah said in order to qualify for the new logo, SME products must have the 'Buatan Malaysia' logo first before they can apply.

He said at the moment, SME entrepreneurs can apply for the logo at no charge.

On the PCM, Hamzah said it was introduced to promote SME products with the cooperation of hypermarkets.

He said among the activities that are usually held during PCM include food sampling, merchandising and business matching.

"In a year, PCM aims to have 30 SME brands with over 100 stock keeping units (SKU) listed in the hypermarkets.

"But, this year alone we have a total of 76 entrepreneurs with over 300 SKU," he said.

Meanwhile, on another matter, Hamzah said all Malaysians are welcome to operate the Kedai Rakyat 1 Malaysia (KR1M) 2.0.

"Why not? If they have the capabilities to operate KR1M, they can also apply for it."

He said as KR1M is no longer carried out on a franchise base, it will open more opportunities for the people to venture into business.

"The KR1M outlets are theirs and the ministry will assist in term of supplying the essential items such as cooking oil, rice, sugar and flour, which will be at cheaper prices."

In July, Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi had taken the previous KR1M operator to task for allegedly selling basic goods at higher prices and instructed the ministry to terminate the contract.

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