Noted for its versatility and comfort, Brazilian brand Havaianas’ range of iconic Top and Slim flip-flops are now available in Malaysia, writes Meera Murugesan
WHEN I was growing up, flip-flops were certainly not considered trendy footwear.
We called them “Japanese slippers” and they were not something anyone gave much thought to, made as they were of simple rubber and in very basic designs.
Almost every house would have a few pairs scattered around the porch for use in the garden.
But these days, flip-flops are adorning pretty feet to parties, night outs, beach vacations and long walks around the mall.
Havaianas, the Brazilian brand known for its range of colourful, trendy and comfortable flip-flops, will make Malaysian fans of the rubber footwear even happier.
In conjunction with its 2017 global campaign to celebrate the spirit of summer in Brazil, Havaianas’ range of iconic Top and Slim flip-flops are now available at RM44.90.
The Top model, the first extension of the Havaianas brand, was what triggered a new rage for colourful flip-flops around the world until even celebrities took note and fell in love with the brand.
The Havaianas Top range, which comes in 10 vibrant colours with matching straps, includes eye-catching shades such as Citrus Yellow, Pearl Pink, Ruby Red and Green Olive, all designed to draw attention to your feet.
The Havaianas Slim range of single coloured flip-flops feature thinner more delicate straps, offering a stylised silhouette and a more feminine look.
Monochrome Havaianas like the Top and Slim are ideal for expressing oneself while revelling in some fun under the sun.
Celebrated for its strong Brazilian flavour of colour, vibrancy and positivity, the brand’s charm lies in its secret rubber recipe which makes Havaianas flip-flops butter soft, flexible and durable.
“It’s all about the rubber. The high-quality rubber ensures that our flip-flops keep feet comfortable, whether one is on the beach, walking around the city or even having a night out with friends,” says Freddy Benjamin Chew, assistant vice president retail, Singapore and Malaysia for Moda Pacifica Pte Ltd & Viva Brasll Sdn Bhd, the exclusive distributor of Havaianas in both countries.
The type of rubber used means Havaianas flip-flops don’t lose their shape and remain firm on the sole area, providing the necessary comfort and protection for the feet.
They can be comfortably worn everywhere and are not limited to just the beach. The eye-catching designs make for easy pairing with any attire, whether jeans, a flowing maxi dress or a trendy party wear.
“With certain flip-flops, the rubber loses its firmness over time so the slipper also loses its shape and you will even see indentations on the sole area. Our flip-flops retain their shape and comfort level,” adds Chew.
The trendy designs and bold, vibrant colours have also made Havaianas flip-flops a global icon and they are a favourite of celebrities like Jennifer Aniston, David Beckham and even members of royalty such as Queen Silvia of Sweden.
Havaianas is available at major malls in the Klang Valley such as Suria KLCC, Pavilion, Starhill Gallery, Robinsons, The Gardens, Tribeca, Bangsar Village ll and in Penang at Debenhams, Gurney Paragon Penang. A selection of its footwear is also available at Bata.