IF there is one thing that label Rizman Ruzaini will never lose sight of, it is getting people to break the ice at the launch of its collections.
Who can forget the striking military chic line it presented at Kuala Lumpur Fashion Week 2016 in a tribute to our Merdeka, or the buzz over the Petronas Twin Tower national costume Miss Universe Malaysia Kiran Jassal wore in the international round of the pageant.
No matter the review, designer duo Rizman Ruzaini have always remained positive as the creations garner attention. The latest bridal capsule collection is currently getting a lot of interest.
For the collection, the allure of Old Hollywood is celebrated. There are 30 looks altogether complete with sparkles and feathers, fashioned out of satin, chiffon and lace, among others.
The line reveals what designers Rizman Nordin and Wan Ruzaini Wan Jami value in terms of fabrics. Glamour is engrained in the DNA of Rizman Ruzaini.
“Who doesn’t love red carpet glamour, it works for everyone, certainly for every bride,” said Ruzaini confidently after the collection’s runway presentation.
I can’t help but agree as nothing makes my knees weak quite like the golden age of Hollywood in all of its fashion glory. I will even go so far as to say that I was born in the wrong era!
“Working with this theme is exciting mainly because we get to fully express our creativity and better explore design ideas – we did not restrict ourselves in the fabrics or materials that we chose nor did we limit ourselves to following a specific cut to ensure that there is a dress for every body type,” Ruzaini said, adding that it took two months to complete the line.
Producing a successful collection is not as simple as producing the line after conceptualising an idea.
“You have to consider if people would want to wear your designs. We take into account the preferences of our clients and fit these to the theme.”
White remains as the staple hue in the collection but there are also pops of dusty pink and peach.
“We also offer tiffany blue, light yellow and other pastels if clients want to opt for soft shades,” added Ruzaini.
“We injected a bit of colour because brides today are more youthful and as a designer, I am happy quite frankly. There is nothing wrong with classic white but it shouldn’t be the only option.
“This collection brings a lot of looks, appropriate for both the traditional solemnisation and modern reception ceremonies. We also made sure to include some designs appropriate for bridesmaids as well,” said Rizman.
“The Rizman Ruzaini bride embraces her femininity and doesn’t mind a little grandeur. She is demure, sophisticated and values exclusivity,” he added.
Always the bridesmaid and never the bride, Amalina Kamal is living up to the phrase with no remorse. She has done it all – dress shopping, shower planning, teeth-checking, you name it. Reach her firstname.lastname@example.org