Models with the Sony α9. Pix by Izwan Ismail

KUALA LUMPURL Sony has launched their new digital camera, touted as revolutionary – the α9.

It is said to be the most technologically advanced and innovative digital camera that Sony has ever created.

The new α9 (model ILCE-9) offers a level of imaging performance that is simply unmatched by any camera before – mirrorless and dSLR.


The Sony α9. Pix by Izwan Ismail

It comes with many other impressive capabilities too, which is often times, deemed impossible for a modern dSLR camera. Read: High-speed, blackout-free continuous shooting3 at up to 20fps, 60 AF/AE tracking calculations per second (10), and a maximum shutter speed of up to 1/32,000 second, among others.

Of course, these features are made possible with its 35mm full-frame stacked Exmor RS CMOS sensor – the world’s first – which enables data speed processing at up to 20x faster than previous Sony full-frame mirrorless cameras. The unique sensor is paired with a brand new, upgraded BIONZ X processing engine and front end LSI that maximises overall performance.

This industry-leading speed and innovative silent shooting is combined with a focusing system that features an incredible 693 phase detection AF points. Covering approximately 93 per cent of the frame, the focusing system ensures that even the fasting moving subjects are reliably captured and tracked across the frame.

The new α9 also features a vibration free, fully electronic, completely silent anti-distortion shutter with absolutely no mechanical mirror or shutter noise, making it an extremely powerful photographic tool for any shooting situation that demands quiet operation.

To ensure maximum usability and reliability, the camera features a new Z battery with approximately 2.2x the capacity of W batteries, as well as dual SD media card slots, including one that supports UHS-II cards.

An Ethernet port (wired LAN terminal) is available as well, and there is a wide variety of new settings, controls and customisability options that are essential for working pros.

The α9 features an all-new, high-resolution, high-luminance Quad-VGA OLED Tru-Finder with approximately 3,686k dots for extremely accurate, true-to-life detail reproduction.

The new Tru-Finder, which is the highest resolution viewfinder ever for a Sony α camera.

The Sony α9 is now available a RM21,799 (body only).

Besides the α9, Sony also introduces a super telephoto zoom lens (SEL100400), a premium wide angle zoom lens (SEL1635GM) and a compact wide angle lens (SEL1224GM), all priced at RM12,699, RM10,899 and RM7,899 respectively.

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