LONDON: AirAsia is collaborating with Google Cloud to integrate machine learning and artificial intelligence (AI) into every aspect of its business and culture as part of its transformation into a travel technology company.
AirAsia Group Chief Executive Officer (CEO) Tony Fernandes said the group has been at the forefront of adopting new digital technologies since its inception in 2001.
“We are now in our next phase of development where we are expanding beyond air transport and digitalising our operations and processes to become more efficient.
“Google Cloud enables us to make full use of the data we own, opening up new opportunities and enabling us to build new businesses,” he said at the two-day Google Next ‘18 conference and industry event which began here today.
Fernandes said the group would build two big platforms, the first being airasia.com, which would be a one-stop digital travel platform where customers could book their travel needs ranging from flights, accommodation, tours, ground transport and entertainment.
He said the second platform would be the ‘’BigLife lifestyle’’ site which would be like combining Kayak, Tripadvisor, Groupon and eBay into a single platform.
“BigLife will incorporate all the digital investments under our digital arm RedBeat Ventures, such as our money app BigPay, our inflight connectivity platform ROKKI, our online marketplace Ourshop and our logistics services RedBox and RedCargo.
“Both platforms will help drive much more business into AirAsia with the help of data,” Fernandes said.
Google Cloud CEO Diane Greene said AirAsia has started using its G Suite programme tools and products to transform the way airlines function.
“Now, with our advanced analytics platform and machine learning services, AirAsia will be able to digitise every aspect of its business to better serve their customers,” she said.
In a statement today, AirAsia said the group would work with Google Cloud to solve high-impact business challenges including driving better demand forecasting, more targeted marketing, and Improved customer experience and loyalty by providing a more personalised experience for customers.
“This will also maximise operational efficiency and reduce risk through predictive maintenance, real-time weather forecasting and crew optimisation,” it said.
AirAsia said its technical team would work with Google Cloud engineers to solve specific business scenarios while gain a solid foundation in AI with Google Cloud’s state-of-the-art TensorFlow and Cloud Machine Learning Engine.
“We will enrol our technical teams in the same programme Google Cloud uses to train its engineers, allowing us to build internal machine learning expertise.
“The group will also work closely with Google Cloud to digitalise and transform its way of work and culture by deploying G Suite and Chrome Enterprise to create an agile digital experience that will provide access to data and analysis when and where they are needed for faster, more informed decision-making,” it added. - Bernama