KUALA LUMPUR: E-commerce shopping platform Shopee wraps up its biggest annual regional shopping event of the year, Shopee 9.9 Super Shopping Day, recording the highest-ever single day sales of over 5.8 million orders.
The platform, which operates in Southeast Asia and Taiwan, saw sales performance amounted to three times more than an average day with over 15 million items were sold within 24 hours.
On September 9, Shopee said the number of items sold across the region exceeded 99,999 in less than nine minutes.
“As the third instalment of Shopee’s annual regional shopping event, this year’s 9.9 Super Shopping Day is our biggest one yet.
“The performance of this year’s campaign far exceeded our expectations on all fronts, and we are proud to have achieved record breaking sales with the support of our loyal Shopee users, brands and partners,” said Shopee regional managing director Ian Ho.
He added Shopee 9.9 Super Shopping Day boasted the support of more than seven million sellers, and 10,000 brands across the region, as Malaysians shopped over the 14-day event from August 27 to September 9.
In Malaysia, Shopee 9.9 Super Shopping Day was well-received, as Health & Beauty, Home & Living, Mobile & Accessories, Baby & Toys and Women’s Fashion emerged as the top performing categories.
The debut of back-to-back themed days during this year’s Shopee 9.9 Super Shopping Day proved to be highly popular, with both sellers and brands enjoying extended reach and sales uplift.
As part of this year’s 9.9 celebrations, Shopee also launched the first-ever Super Brand Festival, featuring the largest collection of deals from leading brands on Shopee Mall.
In Malaysia, top performing brands for Super Brands Festival include Watsons, Reckitt Benckiser, Nestle, TMT by Thundermatch and Loreal.
Across the region, millions of Shopee users took part in Shopee’s in-app game, Shopee Shake and won more than 11 billion Shopee Coins.
In Malaysia, the game was played around 4.6 million times as users shook their way to more savings on Shopee 9.9 Super Shopping Day.
The best “shakers” came two East Malaysian cities - Kuching and Kota Kinabalu, as well as Shah Alam.
“We would like to thank everyone who has played a part in helping to make Shopee 9.9 Super Shopping Day a tremendous success.
"We look forward to bringing even more exciting initiatives in the months ahead, including our upcoming 11.11 shopping event,” said Ho.